On the market today, many types of products and products are being counterfeited, making consumers extremely confused. Stamping traceability is a solution to partially solve the problem of product information when it reaches consumers, so which industries need to have an origin? Let’s learn more in the article below!
The need for traceability
Following the development trend of the market, in addition to the increasing requirements of businesses on product quality, consumers have gradually become aware of protecting their own interests and health. That is also the time when traceability, especially the items that directly affect health such as food, cosmetics, household appliances… become mandatory standards.
According to the development trend of the market, in addition to the increasing requirements of businesses for product quality, consumers are also gradually becoming aware of protecting their own interests and health. That is also the time for traceability, especially for items that directly affect health such as food, cosmetics, and household appliances. become a mandatory standard.
For many different types of products, business and management have different requirements and conditions, however, for any product, transparency of product origin information is also an important factor. an important factor in determining consumer buying behavior. Together with SmartLife, point out the industries that are urgently needed to apply traceability to products:
One of the leading goods in demand must be made transparent, avoiding “dirty” foods of unknown origin that affect the health and economy of consumers. Since before traceability developed, food has been an important commodity industry and should be reputable because they are necessities that people absorb on a daily basis. In food, canned goods, agricultural products, meat, and fish, … are the products that are focused on applying the most traceability.
Cosmetics – Pharmaceuticals
As a product that has a direct impact on the health of consumers, it is necessary to know their information such as ingredients, place of manufacture, production process, … of course. Moreover, cosmetics are also a type of easily counterfeited type, causing undesirable consequences for both businesses and consumers. If traceability is applied thoroughly, these products will be an effective brand promotion channel and bring confidence to shoppers.
Electronics – Home Appliances
With goods that are often of great value such as electronics, this is a fertile market for counterfeiters and counterfeiters that can easily blend in. In addition to cheaper prices, the buying psychology of Vietnamese people who prefer cheap goods abets the problem of fake and counterfeit goods, also making the market increasingly complicated. For that reason, applying traceability to this industry is necessary and urgent.
With a category flooded in the market, accounting for a high percentage of revenue, if the quality and origin cannot be proved, fashion products are easy to be eliminated.
How does traceability help the market?
With the current situation of fake goods, complex imitations, and businesses not yet conscious of protecting their brands, the traceability solution is an opportunity and a solution for the market:
Warning of counterfeit and counterfeit goods for consumers: It is not possible to completely eliminate counterfeit goods, but traceability helps warn, and change consumers’ perception, should buy genuine goods, stay away from goods. cheap prices of unknown origin, thereby indirectly helping to purify the market to become more transparent.
Helping businesses protect their brands and promote better images: Not only providing information to help consumers trust brands and businesses more, but traceability also has utilities to help promote images. products in a diverse and detailed manner.
Manage product information on the market: Help manage information to each individual product, easily recall, repair, or warranty defective or counterfeit products. It can be said that traceability is a versatile solution that makes the goods market more transparent, easier to manage, and is a low-cost indirect brand communication channel. To be able to apply traceability in a comprehensive way, it is necessary to change the perception of information transparency from consumers, businesses, and authorities.
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